Notes
Field notes.
Short, occasional, and only when we've learned something worth your time.
JUN 2026
behaviours
What 2,400 screened calls taught us about iOS call screening
The robot asks who's calling and why. Most AI callers deliver their full pitch to it. Here's what actually works: answer the robot briefly and honestly, then hold — and if the human doesn't pick up, call back at a different hour rather than leaving the pitch in a transcript.
MAY 2026
craft
Why we made "stop selling on yes" a default
Watching replays, the single most common lost booking wasn't a bad pitch — it was a good pitch that kept going after the prospect agreed. Humans do this too. Machines don't have to.